“You have to start with the customer experience and work backwards to the technology – not the other way around.” (Steve Jobs at the World Wide Developers Conference 1997) How do companies engage with their customers? Is it just about data? Or is it about much more?

A short story of how I wanted to pack my bags differently – got frustrated and ended up nowhere. An every-day brand experience of a customer in 5 mins. I travel a lot. All due to my recent change of jobs, countries – well continents. If you travel a lot, you start to value your

Creativity Inc. or how I have learnt that you can’t always measure what you manage… They still exist – divine moments when you know you have just witnessed something great. To me that happened quite some time ago, when I saw this little lamp jump around:

After reading an interview with PATAGONIA CEO Rose Marcario here, I finally felt tempted to write my first ever Linkedin post. Most of this might be old news to some, but these stories last. They do not get lost on the WWW. So here we go.