It is Friday morning the 23rd of February in Mumbai. 8am. I just arrived at Mumbai airport ready to go home. It has been my first trip to India and my experiences have been quite exciting. That being said though, I am also tired and ready for Melbourne. I may fly a lot for work, […]
Joanna is your customer too Read More »
It all started with a couch. The name of the couch: Karlstad. Obviously from IKEA. It is in perfect condition and the only issue with it was – it had to make room for a bit more space in my study. Now so far so boring. Let’s see how this turned into an oceanographic adventure
How to entertain a scammer and what I have learnt from it Read More »
In 2016 Gartner reported that: “Marketing technology spend is now higher than advertising spend for companies”. One of the main reasons I guess is a huge challenge for companies: finding the right customer (in the mass of data). It sometimes can feel like looking for a needle in a haystack. A phrase which may by the way
Finding the right customer Read More »
How well do we understand our customers, let alone ourselves? Let’s try to explore this by looking at tomato sauce, a chair, coca cola and one of the reasons our diets do not work.
Understand tomato sauce to understand your customers Read More »
“When I die, I want to go like my grandfather. Peacefully. In his sleep. Not screaming like the passengers in his car.” A great joke delivered by my brand new colleague: Watson. Maybe a far out use case of a cognitive assistant for the marketer, but a bit of humour in this professional world does
The Watson Marketing Assistant Read More »
When was the last time you saw an ad from a brand you are engaging with online and had to wonder – don’t they know I am not interested in that or even worse that I have that product already? Seeing bad and bland advertisements follow me around has become quite annoying and it is
The Merger of Adtech and Martech with IBM’s UBX and DoubleClick by Google Read More »
I have a simple theory: nobody really reads emails (anymore). I have a simple test I do with clients when I visit them – I ask them to remember the last time they have not only read an email end to end, but then also went ahead and bought something. Most of these people work
The Art Form Of Getting Your Attention Read More »
It’s October 2016 and I am finally getting a drone. It has taken some time to make that decision, but who would have known that it would be such a hard one. Reason? Well – I was dead set on my DJI drone of choice, but then Karma happened. Just look at this amazing video
Bad Karma – 4 lessons from a product recall Read More »
“The new era of marketing begins now” – a bold claim. Especially when it is in a marketing manifesto (which you can have a look at here).
Ever since having moved to the other end of the world – Australia – I have begun to embrace my new home also in my free time – by picking up surfing. I never thought that I would write about my new passion and reference it in my business life, but let me try
Spike Jonze is a visionary director and in his film ‘HER‘ he foresaw an interesting future for cognitive assistants. If you have not seen this all time favourite of mine, do yourself a favour and watch it. No matter how far away (and crazy) the notion to actually fall in love with a virtual assistant
Cognitive Marketing – for marketers Read More »
https://youtu.be/XHKHi9ItiKY “When you travel you want your needs to be understood – no matter where you go” says Lisa Seacat DeLuca in the ad above. Something I can very much relate to.
Where do you want to go today? Read More »
