“Compared with their peers in more mature markets like the US and Europe, many AP marketers – especially those in emerging markets like India and Southeast Asia – have yet to build a robust enterprise marketing technology (EMT) strategy, secure EMT skills and integration support, break down data silos, measure the ROI of EMT, and […]
Why Asia Pacific matters in digital marketing Read More »
I am sitting in the IMAX and my hands are sweaty. I am clinging to the edge of my seat. This is not a thriller. Not an action movie. I am watching the climber Alex Honnold climb El Capitan in ‘Free Solo’ – without any gear. Given how afraid I am of heights – a
Free Solo Your Job Read More »
I tell people that I travel a lot for work. Their first reaction normally is a mix of smiles, nods, understanding and sometimes they respond with a list of various stories about their travel experiences. In reality you may travel as much as I do, right? Probably not. When I tell people how much I
Notes of a Platinum One Frequent Flyer 2018 Read More »
From the best book on business I have read so far: “Remember, work has to be fun. We value employees who live rich and rounded lives. We run a flexible workplace, and we have ever since we were a blacksmith shop that shut down whenever the waves were six feet, hot and glassy. Our policy
Let My People Go Surfing Read More »
Where were you on 9/11 2001? A simple question. Such a distinct event in our lifetime. I am sure you remember it as vivid as I do. I was at home and watching television. While switching channels I ended up on CNN, right after the first tower was hit. The interesting bit about this distinct
What do you really remember? Read More »
Every now and then I stumble across an amazing book. Factfulness is one of them. “One of the most important books I’ve ever read — an indispensable guide to thinking clearly about the world.” – Bill Gates “Forming your worldview by relying on the media would be like forming your view about me by looking
Is Your Marketing Run By Chimpanzees? Read More »
During my recent trips across AP I liked to stop for a moment and look around. Try it. Count the number of people around you on their mobile devices. Be it in an airplane. In a train. In the car. Mobile devices have taken over a lot of ‘space’.
Watson Marketing is a Leader in Mobile Marketing Read More »
If you have read my blog before, or met me in person you know: I travel a lot. You may even say that I probably like to travel a lot. Just take a sample flight path I have taken a couple of weeks ago below. One of the side effects of travelling a lot
Great service is part of great CX Read More »
It is Friday morning the 23rd of February in Mumbai. 8am. I just arrived at Mumbai airport ready to go home. It has been my first trip to India and my experiences have been quite exciting. That being said though, I am also tired and ready for Melbourne. I may fly a lot for work,
Joanna is your customer too Read More »
It all started with a couch. The name of the couch: Karlstad. Obviously from IKEA. It is in perfect condition and the only issue with it was – it had to make room for a bit more space in my study. Now so far so boring. Let’s see how this turned into an oceanographic adventure
How to entertain a scammer and what I have learnt from it Read More »
In 2016 Gartner reported that: “Marketing technology spend is now higher than advertising spend for companies”. One of the main reasons I guess is a huge challenge for companies: finding the right customer (in the mass of data). It sometimes can feel like looking for a needle in a haystack. A phrase which may by the way
Finding the right customer Read More »
How well do we understand our customers, let alone ourselves? Let’s try to explore this by looking at tomato sauce, a chair, coca cola and one of the reasons our diets do not work.
Understand tomato sauce to understand your customers Read More »
