What do you do during a pandemic in a city under lockdown? You are allowed to leave your home for a radius of 5km? You read. It is not completely true though: I have always read. The only real difference is that I started to read more… It all really changed with the Netflix documentary […]
My essential reading list #1 Read More »
I fly a lot. More than a lot of people I work with can imagine. It is the second year in a row I have earned the Platinum One Qantas frequent flyer membership status, which is 3x as much flying as a Platinum member. I am in the top 5% of all Platinum One travellers
Flying Carbon Neutral Read More »
When I sat down and wrote a list of my notes on travel in 2018, little did I know of the impact it would have. 21k+ views. People bringing up my blog in random encounters at the airport and a lot of great feedback. Well, I hope you liked my first edition (which you can
Notes of a Platinum One Frequent Flyer 2019 Read More »
This is not your usual chatbot! The Enterprise Business Agent (EBA) is a ‘patent-pending’ approach to machine reasoning – trained to understand special areas of interest, such as Marketing. The main issue with chatbots is their lack of support of the required depth and breadth of complexity in the workplace. What is a marketing campaign?
This is not a chatbot! This is AI Read More »
“Compared with their peers in more mature markets like the US and Europe, many AP marketers – especially those in emerging markets like India and Southeast Asia – have yet to build a robust enterprise marketing technology (EMT) strategy, secure EMT skills and integration support, break down data silos, measure the ROI of EMT, and
Why Asia Pacific matters in digital marketing Read More »
I am sitting in the IMAX and my hands are sweaty. I am clinging to the edge of my seat. This is not a thriller. Not an action movie. I am watching the climber Alex Honnold climb El Capitan in ‘Free Solo’ – without any gear. Given how afraid I am of heights – a
Free Solo Your Job Read More »
I tell people that I travel a lot for work. Their first reaction normally is a mix of smiles, nods, understanding and sometimes they respond with a list of various stories about their travel experiences. In reality you may travel as much as I do, right? Probably not. When I tell people how much I
Notes of a Platinum One Frequent Flyer 2018 Read More »
From the best book on business I have read so far: “Remember, work has to be fun. We value employees who live rich and rounded lives. We run a flexible workplace, and we have ever since we were a blacksmith shop that shut down whenever the waves were six feet, hot and glassy. Our policy
Let My People Go Surfing Read More »
Where were you on 9/11 2001? A simple question. Such a distinct event in our lifetime. I am sure you remember it as vivid as I do. I was at home and watching television. While switching channels I ended up on CNN, right after the first tower was hit. The interesting bit about this distinct
What do you really remember? Read More »
Every now and then I stumble across an amazing book. Factfulness is one of them. “One of the most important books I’ve ever read — an indispensable guide to thinking clearly about the world.” – Bill Gates “Forming your worldview by relying on the media would be like forming your view about me by looking
Is Your Marketing Run By Chimpanzees? Read More »
During my recent trips across AP I liked to stop for a moment and look around. Try it. Count the number of people around you on their mobile devices. Be it in an airplane. In a train. In the car. Mobile devices have taken over a lot of ‘space’.
Watson Marketing is a Leader in Mobile Marketing Read More »
If you have read my blog before, or met me in person you know: I travel a lot. You may even say that I probably like to travel a lot. Just take a sample flight path I have taken a couple of weeks ago below. One of the side effects of travelling a lot
Great service is part of great CX Read More »
