Marketing

I have always been intrigued by the possible learnings we can derive from the field of social psychology. What makes our customers act in a certain way? What are their beliefs? The work and studies from Zimbardo, Bandura and Milgram all show an interesting side to human psychology. I have also previously written about the […]

“Compared with their peers in more mature markets like the US and Europe, many AP marketers – especially those in emerging markets like India and Southeast Asia – have yet to build a robust enterprise marketing technology (EMT) strategy, secure EMT skills and integration support, break down data silos, measure the ROI of EMT, and

Every now and then I stumble across an amazing book. Factfulness is one of them. “One of the most important books I’ve ever read — an indispensable guide to thinking clearly about the world.” – Bill Gates “Forming your worldview by relying on the media would be like forming your view about me by looking

It is Friday morning the 23rd of February in Mumbai. 8am. I just arrived at Mumbai airport ready to go home. It has been my first trip to India and my experiences have been quite exciting. That being said though, I am also tired and ready for Melbourne. I may fly a lot for work,

It all started with a couch. The name of the couch: Karlstad. Obviously from IKEA. It is in perfect condition and the only issue with it was – it had to make room for a bit more space in my study. Now so far so boring. Let’s see how this turned into an oceanographic adventure

How well do we understand our customers, let alone ourselves? Let’s try to explore this by looking at tomato sauce, a chair, coca cola and one of the reasons our diets do not work.

I have a simple theory: nobody really reads emails (anymore). I have a simple test I do with clients when I visit them – I ask them to remember the last time they have not only read an email end to end, but then also went ahead and bought something. Most of these people work

It’s October 2016 and I am finally getting a drone. It has taken some time to make that decision, but who would have known that it would be such a hard one. Reason? Well – I was dead set on my DJI drone of choice, but then Karma happened. Just look at this amazing video

  Ever since having moved to the other end of the world – Australia – I have begun to embrace my new home also in my free time – by picking up surfing. I never thought that I would write about my new passion and reference it in my business life, but let me try