Everything related to IBM
This is not your usual chatbot! The Enterprise Business Agent (EBA) is a ‘patent-pending’ approach to machine reasoning – trained to understand special areas of interest, such as Marketing. The main issue with chatbots is their lack of support of the required depth and breadth of complexity in the workplace. What is a marketing campaign? […]
This is not a chatbot! This is AI Read More »
During my recent trips across AP I liked to stop for a moment and look around. Try it. Count the number of people around you on their mobile devices. Be it in an airplane. In a train. In the car. Mobile devices have taken over a lot of ‘space’.
Watson Marketing is a Leader in Mobile Marketing Read More »
In 2016 Gartner reported that: “Marketing technology spend is now higher than advertising spend for companies”. One of the main reasons I guess is a huge challenge for companies: finding the right customer (in the mass of data). It sometimes can feel like looking for a needle in a haystack. A phrase which may by the way
Finding the right customer Read More »
“When I die, I want to go like my grandfather. Peacefully. In his sleep. Not screaming like the passengers in his car.” A great joke delivered by my brand new colleague: Watson. Maybe a far out use case of a cognitive assistant for the marketer, but a bit of humour in this professional world does
The Watson Marketing Assistant Read More »
When was the last time you saw an ad from a brand you are engaging with online and had to wonder – don’t they know I am not interested in that or even worse that I have that product already? Seeing bad and bland advertisements follow me around has become quite annoying and it is
The Merger of Adtech and Martech with IBM’s UBX and DoubleClick by Google Read More »
“The new era of marketing begins now” – a bold claim. Especially when it is in a marketing manifesto (which you can have a look at here).
Spike Jonze is a visionary director and in his film ‘HER‘ he foresaw an interesting future for cognitive assistants. If you have not seen this all time favourite of mine, do yourself a favour and watch it. No matter how far away (and crazy) the notion to actually fall in love with a virtual assistant
Cognitive Marketing – for marketers Read More »
https://youtu.be/XHKHi9ItiKY “When you travel you want your needs to be understood – no matter where you go” says Lisa Seacat DeLuca in the ad above. Something I can very much relate to.
Where do you want to go today? Read More »
It is hardly news that The North Face partnered with IBM to include Watson in the shopping experience. You get asked a simple, but yet very powerful question: Where and when will you be using this jacket?
Watch out – it is going to get a lot more personal! Read More »
