It is hardly news that The North Face partnered with IBM to include Watson in the shopping experience. You get asked a simple, but yet very powerful question: Where and when will you be using this jacket?
Watch out – it is going to get a lot more personal! Read More »
We have lost another game to the AI – and what all of that has to do with marketing… After loosing the first game against a computer in 1952 (noughts and crosses), followed by checkers in 1994.
That was a very surprising move! Read More »
A recent comment from a good friend of mine made me go through a bit of my own data. He said that in 2015 he flew over 94 times. That is a lot. Since I moved to Australia I travel a lot too. But how much? All the data I could still get from my
Up in the air – a year of flying in review Read More »
“Marketers want to make better decisions.” A phrase I use in almost all of my presentations. But after reading Thinking, Fast and Slow by Nobel Memorial Prize in Economics winner Daniel Kahneman, I am once more reminded of the fact that the right decision or a better decision is not always easy. Why? Because humans are
Making better decisions Read More »
“You have to start with the customer experience and work backwards to the technology – not the other way around.” (Steve Jobs at the World Wide Developers Conference 1997) How do companies engage with their customers? Is it just about data? Or is it about much more?
How CX is about emotions Read More »
A short story of how I wanted to pack my bags differently – got frustrated and ended up nowhere. An every-day brand experience of a customer in 5 mins. I travel a lot. All due to my recent change of jobs, countries – well continents. If you travel a lot, you start to value your
The devil is in the detail Read More »
Creativity Inc. or how I have learnt that you can’t always measure what you manage… They still exist – divine moments when you know you have just witnessed something great. To me that happened quite some time ago, when I saw this little lamp jump around:
After reading an interview with PATAGONIA CEO Rose Marcario here, I finally felt tempted to write my first ever Linkedin post. Most of this might be old news to some, but these stories last. They do not get lost on the WWW. So here we go.
Don’t Buy This Jacket Read More »
