How well do we understand our customers, let alone ourselves? Let’s try to explore this by looking at tomato sauce, a chair, coca cola and one of the reasons our diets do not work.
Understand tomato sauce to understand your customers Read More »
“When I die, I want to go like my grandfather. Peacefully. In his sleep. Not screaming like the passengers in his car.” A great joke delivered by my brand new colleague: Watson. Maybe a far out use case of a cognitive assistant for the marketer, but a bit of humour in this professional world does
The Watson Marketing Assistant Read More »
When was the last time you saw an ad from a brand you are engaging with online and had to wonder – don’t they know I am not interested in that or even worse that I have that product already? Seeing bad and bland advertisements follow me around has become quite annoying and it is
The Merger of Adtech and Martech with IBM’s UBX and DoubleClick by Google Read More »
I have a simple theory: nobody really reads emails (anymore). I have a simple test I do with clients when I visit them – I ask them to remember the last time they have not only read an email end to end, but then also went ahead and bought something. Most of these people work
The Art Form Of Getting Your Attention Read More »
It’s October 2016 and I am finally getting a drone. It has taken some time to make that decision, but who would have known that it would be such a hard one. Reason? Well – I was dead set on my DJI drone of choice, but then Karma happened. Just look at this amazing video
Bad Karma – 4 lessons from a product recall Read More »
“The new era of marketing begins now” – a bold claim. Especially when it is in a marketing manifesto (which you can have a look at here).
Ever since having moved to the other end of the world – Australia – I have begun to embrace my new home also in my free time – by picking up surfing. I never thought that I would write about my new passion and reference it in my business life, but let me try
Spike Jonze is a visionary director and in his film ‘HER‘ he foresaw an interesting future for cognitive assistants. If you have not seen this all time favourite of mine, do yourself a favour and watch it. No matter how far away (and crazy) the notion to actually fall in love with a virtual assistant
Cognitive Marketing – for marketers Read More »
https://youtu.be/XHKHi9ItiKY “When you travel you want your needs to be understood – no matter where you go” says Lisa Seacat DeLuca in the ad above. Something I can very much relate to.
Where do you want to go today? Read More »
It is hardly news that The North Face partnered with IBM to include Watson in the shopping experience. You get asked a simple, but yet very powerful question: Where and when will you be using this jacket?
Watch out – it is going to get a lot more personal! Read More »
We have lost another game to the AI – and what all of that has to do with marketing… After loosing the first game against a computer in 1952 (noughts and crosses), followed by checkers in 1994.
That was a very surprising move! Read More »
A recent comment from a good friend of mine made me go through a bit of my own data. He said that in 2015 he flew over 94 times. That is a lot. Since I moved to Australia I travel a lot too. But how much? All the data I could still get from my
Up in the air – a year of flying in review Read More »
