This is not your usual chatbot! The Enterprise Business Agent (EBA) is a ‘patent-pending’ approach to machine reasoning – trained to understand special areas of interest, such as Marketing. The main issue with chatbots is their lack of support of the required depth and breadth of complexity in the workplace. What is a marketing campaign? […]
This is not a chatbot! This is AI Read More »
“Compared with their peers in more mature markets like the US and Europe, many AP marketers – especially those in emerging markets like India and Southeast Asia – have yet to build a robust enterprise marketing technology (EMT) strategy, secure EMT skills and integration support, break down data silos, measure the ROI of EMT, and
Why Asia Pacific matters in digital marketing Read More »
I am sitting in the IMAX and my hands are sweaty. I am clinging to the edge of my seat. This is not a thriller. Not an action movie. I am watching the climber Alex Honnold climb El Capitan in ‘Free Solo’ – without any gear. Given how afraid I am of heights – a
Free Solo Your Job Read More »
I tell people that I travel a lot for work. Their first reaction normally is a mix of smiles, nods, understanding and sometimes they respond with a list of various stories about their travel experiences. In reality you may travel as much as I do, right? Probably not. When I tell people how much I
Notes of a Platinum One Frequent Flyer 2018 Read More »
From the best book on business I have read so far: “Remember, work has to be fun. We value employees who live rich and rounded lives. We run a flexible workplace, and we have ever since we were a blacksmith shop that shut down whenever the waves were six feet, hot and glassy. Our policy
Let My People Go Surfing Read More »
Where were you on 9/11 2001? A simple question. Such a distinct event in our lifetime. I am sure you remember it as vivid as I do. I was at home and watching television. While switching channels I ended up on CNN, right after the first tower was hit. The interesting bit about this distinct
What do you really remember? Read More »
Every now and then I stumble across an amazing book. Factfulness is one of them. “One of the most important books I’ve ever read — an indispensable guide to thinking clearly about the world.” – Bill Gates “Forming your worldview by relying on the media would be like forming your view about me by looking
Is Your Marketing Run By Chimpanzees? Read More »
During my recent trips across AP I liked to stop for a moment and look around. Try it. Count the number of people around you on their mobile devices. Be it in an airplane. In a train. In the car. Mobile devices have taken over a lot of ‘space’.
Watson Marketing is a Leader in Mobile Marketing Read More »
If you have read my blog before, or met me in person you know: I travel a lot. You may even say that I probably like to travel a lot. Just take a sample flight path I have taken a couple of weeks ago below. One of the side effects of travelling a lot
Great service is part of great CX Read More »
It is Friday morning the 23rd of February in Mumbai. 8am. I just arrived at Mumbai airport ready to go home. It has been my first trip to India and my experiences have been quite exciting. That being said though, I am also tired and ready for Melbourne. I may fly a lot for work,
Joanna is your customer too Read More »
It all started with a couch. The name of the couch: Karlstad. Obviously from IKEA. It is in perfect condition and the only issue with it was – it had to make room for a bit more space in my study. Now so far so boring. Let’s see how this turned into an oceanographic adventure
How to entertain a scammer and what I have learnt from it Read More »
In 2016 Gartner reported that: “Marketing technology spend is now higher than advertising spend for companies”. One of the main reasons I guess is a huge challenge for companies: finding the right customer (in the mass of data). It sometimes can feel like looking for a needle in a haystack. A phrase which may by the way
Finding the right customer Read More »
